Welcoming Under Armour to the team
March 25, 2022

The Under Armour 2022 campaign reminds us that THE ONLY WAY IS THROUGH, which is an ode to resilience and internal strength. CoolPlay shares this belief and aims to develop these characteristics in all the learners who participate in the programme. This belief lays the foundation for a relationship which introduces Under Armour as proud supporters and official kit sponsors for CoolPlay. Combined activities will also provide opportunities for Under Armour staff to engage in community sport and share THE GIFT OF THE GAME.

On Thursday 17 March 2022 an eager contingent of Under Armour Activist staff joined the Kuilsriver CoolPlay hub to see Champions and learners in action and hand over the 2022 kit.

Lorrianne Cloete (Under Armour Marketing Lead) shares her thoughts on the collaboration:
“We are delighted to partner with CoolPlay who does incredible work on and off the field to enrich the lives of school kids through sport. It’s so exciting to witness the passion, determination and dedication of the CoolPlay Champions and the difference they are making to these kids. We are honoured to have the UA logo alongside that of CoolPlay’s and we look forward to a powerful partnership together.”

Tori Gardner (CoolPlay CEO):
“It’s important to us that our team has pride in wearing CoolPlay on their chests. Alongside Under Armour we believe that our Champions will be easy to identify in the communities they work, and feel good while they do good. Thank you to Under Armour for joining our team.”


Under Armour have donated two x R1000 vouchers to two people who donate R500 or more to CoolPlay between 25 March and 25 April 2022.
Find all the safe and secure ways to donate HERE.