Children playing sports in a South African community
Empowering South African Children Since 2010

So much more than just sport

Coaching skills for life

Partner with us as we build a South Africa where every child has access to safe and inclusive spaces.

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Children impacted weekly

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Training sessions since 2015

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Champions trained since 2015

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Partner schools in 6 areas

Aligned with

UN SDGs 3, 4, 5, 8, 11

Our Mission

Empowering children through the power of sport

CoolPlay is a 15-year-old South African non-profit organisation that empowers children from underprivileged communities with life-changing psychosocial skills through team sports – building character, resilience, and emotional well-being on and off the field.

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Why CoolPlay?

More than sport — Enables children to be confident, empathetic and resilient leaders

Children in South African townships experience an average of eight traumatic events annually — witnessing gang violence, death, abuse, and living with substance-addicted caregivers. By age 16, they've endured over 100 traumas. With parents often busy or absent, minimal after-school support and overwhelmed schools, these children are left vulnerable to substance abuse, gang recruitment and teenage pregnancy.

Mental Health and Wellbeing

Children living in trauma-induced areas learn how to self regulate and handle themselves when under extreme pressure.

Social & Emotional Learning

Critical social and emotional skills are not being taught consistently in the schools or homes where we work. We address this gap head-on.

Academic Success

A learner's ability to succeed academically and professionally is strongly correlated with their social & emotional intelligence.

Lifelong Impact

We set learners up for success as they navigate life, equipping them with confidence, resilience, and the tools to thrive.

Children celebrating after a sports match
Measured Outcomes (2025 Data)

Social & Emotional Learning Competencies

+93%

of learners consistently set goals, are excited and motivated to participate in sports

+86%

of learners regularly feel calm and in control of their emotions

+88%

of learners are engaged, find interest in life, and stay positive when facing challenges

+83%

of learners take initiative to support peers and actively recommend the programme

+72%

of learners show understanding and empathy toward others' feelings and experiences

+64%

of learners have trusted people to talk to and feel safe expressing their feelings

School Impact (Educator Reports)

Improved academic results among engaged learners

Marked behaviour improvement and better classroom engagement

Reduced misconduct and absenteeism

Children "stand out with confidence, communication, and determination"

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Children impacted weekly

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Training sessions since 2010

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Champions trained since 2010

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Partner schools in 6 areas

CoolPlay Coaching Cards

Teaching kids skills that last a lifetime

Through a structured team sport programme, we teach 12 CoolPlay Coaching Cards that focus on SEL and mental wellbeing to empower children to succeed in every area of life.

Goal Setting
Values
Character
Team Cohesion
Communication
Maintaining Composure
Developing Optimism
Good Decision-making
Gender Awareness
Understanding Emotions
Managing Stress
Building Resilience
Our Team

Meet the people behind CoolPlay

Our dedicated team of board members, advisors, and management work tirelessly to empower South African youth through sport.

Governance

Barry O'Mahony

Barry O'Mahony

Founder & Board Member

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Saleem Sonday

Saleem Sonday

Chair of the Board

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Dr Ismail Teladia

Dr Ismail Teladia

Board Member

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Sandy de Wet

Sandy de Wet

Board Member

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Lucie Martin

Lucie Martin

Chair of the Advisory Board

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Denis Handley

Denis Handley

Advisory Board Member

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JP Maurel

JP Maurel

Advisory Board Member

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Gontse Tsatsi

Gontse Tsatsi

Advisory Board Member

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Management

Moshibudi Piet

Moshibudi Piet

Executive Director

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Juandré Davids

Juandré Davids

Operations Manager

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Carl Davids

Carl Davids

Programme Manager

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Damion Barends

Damion Barends

Training Manager

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Get Involved

How you can make a difference

If you understand the value of social & emotional intelligence and the right to play in safety — we'd like your support. Become an advocate for the CoolPlay Way and help us change lives.

Sponsorship Options

Sponsor a Child

R125

per month

Support one child's journey through the CoolPlay programme for a month.

Sponsor a Child

R1,500

per year

Commit to a full year of support for one child's development.

Adopt a Squad

R3,000

per month

Support an entire squad's equipment, coaching, and training needs.

Adopt a School

R12,500

per month

Transform a school's sports programme with comprehensive support.

Adopt a Community

R50,000

per month

Make a lasting impact across an entire community through sport.

Bank Transfer

Account NameCoolplay Trust
BankNedbank
Account Number9016057063
Branch Code198765
Account TypeCorporate Saver
SWIFT CodeNEDSZAJJ

Quick Donate

Make a quick donation using one of our secure payment methods.

Want to make a hands-on difference?

Give your time and skills to coach, mentor, and inspire the next generation of leaders on the field.

Volunteer Registration
Community sports field in South Africa

Join our mission. Volunteer. Donate. Advocate.

Our Partners

Trusted by leading organisations

We are proud to work alongside partners who share our vision for youth empowerment and social change.

Old Mutual Wealth
Kariega Foundation
CTBM
MySchool
Laureus
Nussbaum Foundation
Rugby Travel Ireland
Paul Farlam
Veritas Wealth
SELSA
AG Philanthropies
Periods for Hope
Trust Connection
MasiSport
Under Armour
Get in Touch

Let's start a conversation

Whether you want to volunteer, donate, partner with us, or simply learn more about our work, we'd love to hear from you.

Email us

info@coolplay.co.za

Call us

+27 (0) 71 745 1655

Find us

Cape Town, South Africa

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